Weir Law SEO Strategy Case Study and Client Testimonial | LegalClicks
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Ongoing Law Firm Growth Through Online Marketing

Challenge:

A growing Law Firm keen to look beyond their known network

This case study is about a Law Firm that was successful in its own right, they had a pretty recent website created for them but it wasn't bringing in any new client work. In order to do so, they knew their online marketing plan was in need of an overhaul.

This situation is always a bit frightening for any Law Firm. You’re aware that your existing clients know you as you are, so you don’t want to change too much. On the other hand, you know that to attract the new clients you want, you need something different to get these people's attention.

This means sometimes starting fresh and putting into play things you have not thought about previous. But more than that, you need to see results from your online promotions to get more leads. Which if dealt with correctly and you get it right - this then turns into more profits.

The objective here was threefold. Put a new plan in place for Organic SEO and PPC; position themselves for the type of clients they wanted to attract and to start this plan to get it working in their favour.

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Solution:

Listen, plan, act

Like all of our work at LegalClicks, the journey with Weir Law started by listening. We worked with the client to really understand their overall customer base, to get a clear picture of the new clients they wanted to attract and also drilled down on what makes them so special that clients want to come ot them.

Armed with this information we reviewed their existing website to see why it might not be working, and to make justifiable and logical recommendations for the way ahead with the website.

Starting with structure, we made the new website fit the sales process that would convert their new audience. We also included Case Studies to their story, which really brings their service to life.

When it comes to SEO, we updated all the on-page data from their existing website and put in place a strategy that would help them get more leads from a much wider audience.

Next we looked at the local martket, and what competition our client faced within their legal specialist services. New Google Ads plan was created with the sole aim of getting to the people searching, so now Weir Law would be there as an option in front of them.

Q&A with client:

Q : Historically how have you tried to attract new clients and grow your business?
A: Principally from word-of-mouth and referrals from other law firms.

Q : In what ways did Domain Design / Legal Clicks help you to attract new clients on line?
A: DDA really drove my website up the rankings with an continuous SEO push and a targeted PPC campaigns focusing on key service areas and locations. DDA’s knowledge of the legal sector really helps our firm to appear exactly where I want it to on Google.

Q : Have the recommendations made by Domain Design / Legal Clicks been successful and to what extent?
A: Absolutely! Within a few short weeks I had received a surge in online enquiries. In November alone I received an additional 25 converted clients, resulting in over £15k worth of instructions.


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Since having the marketing plan promoting the main keywords through both organic SEO for the future and PPC for changes right now, the firm have enjoyed great growth, from which they are so thankfull for the SEO plan we created and manage for them.

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Outcome:

Fast results

Since the SEO plan kicked in, the team at Weir Law has enjoyed great growth. And the best news is that these results were seen very quickly. In the initial months the client was delighted to tell us all not only about all the new leads coming in BUT with the amount of these that turned into new clients.

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These results got Weir Law in front of a whole new audience that was busy searching for and ready to use their legal services.

The website is now working as an active sales tool and not just a brochure:

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The website was now attracting much more users over all devices, which had never happened before. As the SEO plan contunies to develop, it will adapted to suit the changes and needs required, and the results will only keep getting better over time.

Client Review

Read What A Client Says
About Our Services.

“I just wanted to send a quick email to thank you for putting me in touch with your colleagues, Leeann and Oliver. Leeann is doing wonders with the SEO and Oliver has produced some fantastic leads for my business in a very short space of time. I’m absolutely delighted with the results so far – thanks again to you, Leeann and Oliver.”

Tim Weir Weir Law

WORK INCLUDED SEO STRATEGY MANAGED PPC CAMPAIGNS

Find out how Weir Law found all the leads and new clients they needed - and you could too.