Like all of our work at LegalClicks, the journey with Weir Law started by listening. We worked with the client to really understand their overall customer base, to get a clear picture of the new clients they wanted to attract and also drilled down on what makes them so special that clients want to come ot them.
Armed with this information we reviewed their existing website to see why it might not be working, and to make justifiable and logical recommendations for the way ahead with the website.
Starting with structure, we made the new website fit the sales process that would convert their new audience. We also included Case Studies to their story, which really brings their service to life.
When it comes to SEO, we updated all the on-page data from their existing website and put in place a strategy that would help them get more leads from a much wider audience.
Next we looked at the local martket, and what competition our client faced within their legal specialist services. New Google Ads plan was created with the sole aim of getting to the people searching, so now Weir Law would be there as an option in front of them.
Q : Historically how have you tried to attract new clients and grow your business?
A: Principally from word-of-mouth and referrals from other law firms.
Q : In what ways did Domain Design / Legal Clicks help you to attract new clients on line?
A: DDA really drove my website up the rankings with an continuous SEO push and a targeted PPC campaigns focusing on key service areas and locations. DDA’s knowledge of the legal sector really helps our firm to appear exactly where I want it to on Google.
Q : Have the recommendations made by Domain Design / Legal Clicks been successful and to what extent?
A: Absolutely! Within a few short weeks I had received a surge in online enquiries. In November alone I received an additional 25 converted clients, resulting in over £15k worth of instructions.
Since having the marketing plan promoting the main keywords through both organic SEO for the future and PPC for changes right now, the firm have enjoyed great growth, from which they are so thankfull for the SEO plan we created and manage for them.