…start the client journey with a video
Solicitor video marketing strategy planing.
In an industry where trust and personality mean everything, video marketing for solicitors is a fitting addition to your client acquisition strategy. Although written copy will always be king, multimedia content such as swift, snappy videos will give you the personable edge you need to thrive as a lawyer marketing your services online.
Potential clients are no longer sold on reading all about what you do - they want to meet you before they sign those papers and pay for the pleasure of doing so. It makes sense! As you and I both know, being approachable is as much a part of the job description as building a jolly good case. So where better to start the client journey than with a string of videos explaining who you are, what you can do to help, and why you should be part of their Christmas card list this year?
Video marketing equals more emails and phone calls
Video is an organic marketing channel which can boost your conversion rate in a way that requires little time, money, and effort, and it happens to be one of our specialities here at Legal Clicks. Unlike lengthy articles and standard webpage text, there is little contribution needed on your behalf besides sitting down in front of a camera and chatting like you would in any other scenario. Meeting others in person is against government guidance for now, which gives you all the more reason to utilise video introductions. Just think of it as a Microsoft Teams meeting, only beautifully edited to sit as a permanent fixture on your website.
There are plenty of engaging video types to explore besides intros, including animations, interviews, Q & As, case studies, behind the scenes, and even miniature documentaries on industry subjects you care about. At Legal Clicks, we love to try new and exciting ways to video market.
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Main benefits of using video marketing for your law firm
So you’ve heard about the types of videos you can create. What about the important part, the benefits of investing time in this innovative area of marketing?
1. Your clients will have the opportunity to 'meet' you
2. You’ll have the opportunity to pitch your services in an engaging way
3. You can impress clients with your legal know-how
4. Videos break up dry text and add personality
5. Google will reward you for using them on your website
Hungry for more information on video marketing?
Are your webpages looking tired or text-heavy, and you need a consumer-friendly approach? Speak to Legal Clicks today - we’ll find a video marketing strategy to suit your firm. Big firms, small firms, start-up firms, firms that have been in the family for years - we’ve been producing top-quality multimedia content since it became the fashion. Call (xx) to speak to one of our video marketing experts today.