Social Media Marketing
…is a great way to easily promote your business.
Social Media Marketing For Solicitors
Social media is a dominant force in our lives, it’s a great way to stay in touch with friends, family and colleagues, and keep up to date with their lives. However, does it have relevance from a business & marketing perspective, and should your law firm be marketing through social media? The answer is a tricky one!
Should You Be On Social Media?
Short answer… yes! Much like your friends & relatives, social media is a great way for your business to keep in touch with people. Clients, colleagues and even fellow solicitors can like, follow or subscribe to your page across a variety of social networks and begin receiving updates in your feed. You can share updates on what your law firm is up to, testimonials, good news stories, blogs you’ve written, or even introduce the social media world to your staff.
With your website doing the hard work of answering the “what” and the “why” questions potential clients will ask, social media can help to answer the “who” of your business, and begin to give it a human face.
Social media is a great way to easily & economically promote your business. It costs nothing to post on social media, and nothing to have people click through on your posts. That said, it may be more effective and easier to target by using paid advertising on social media, and you can find out about how we can help with your paid advertising on social media here.
So yes, it’s a great idea to get your law firm on social media, and to keep it up to date with what you’re doing as a law firm, so the next question is, do you need expert assistance when it comes to social media?
When To Call In The Experts
We’ll be completely honest with you - when it comes to strategising and spending your marketing budget, your money will be a lot better spent away from organic social media marketing. Your marketing spend will be better spent on improving your website, your Search Engine Optimisation (SEO) and investing in pay-per-click (PPC) advertising.
Don’t get us wrong - keeping people up to date via social media is a great way of keeping in touch with clients and stakeholders, but to fully harness the power of social media, you would need to provide us with shareable content, such as what your law firm’s been up to, which we would then post on your social media channels. Further to this, many people use social media as a customer service platform, and to enquire about your business, or the services you offer. In that instance, it’s better hearing it from the horse’s mouth, rather than through an agency.
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Getting it right online isn't always easy.
We’ve spent a lot of time working with companies to improve, optimise and market through their social media channels, and often times, to absolutely zero return on investment. We don’t discry the power and effectiveness of social media, however, we feel that you’ll have more tangible returns on investment through other marketing channels, as opposed to social media. That said, we will always be more than happy to advise on your social media presence, and give any guidance on how to use a particular platform.
Find out more about how we can help supercharge your marketing strategy here.