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SEO For Law Firms / Solicitors
…having the right plan in place, is the best place to start.
SEO for Law Firms and Solicitors
In today’s online world, implementing a robust search engine optimisation (SEO) strategy has never been more vital for businesses in the legal sector. Unsure where to begin? At LegalClicks, our team of SEO experts are ready and waiting to create a bespoke SEO plan for your law firm, increasing its chances of entering the upper echelons of search engine listings and potentially supercharging your revenue.
How does SEO work?
Put simply, SEO is one of the most fundamental elements of any digital marketing toolkit, as it works to drive organic traffic to your website. Rather than drawing in customers via directly paid advertisements, SEO is a supremely cost-effective way of improving site visibility by exploiting search engine algorithms and building a customer base through high-quality web content.
One of the most important things to understand about SEO for solicitors is that it targets specific demographics. This means that you do not have to waste money on advertising that fails to reach potential customers.
Why is SEO important in the legal sector?
Some law firms and solicitors are under the false impression that SEO is not relevant to their sector. This could not be further from the truth. Search engines now represent a go-to resource for individuals looking to find and compare legal services, so it is vital that you tailor your marketing plans accordingly.
Effective SEO requires experts
With a strong SEO strategy in place, you can expect to enjoy the following results:
• An impressive online profile that improves faith in your brand
• Higher levels of web traffic
• More enquiries about your services
• Boosted levels of fee income due to increased site visitors
• A clear return on investment (ROI)
Many people believe that they know the fundamentals of SEO strategy such as enriching content with keywords, optimising website speeds, and posting new blogs on a regular basis. Whilst these strategies are no doubt helpful, SEO is a far more complex beast than many people realise.
Search engines such as Google change their algorithms on a regular basis, meaning it is imperative that companies keep up with a changing SEO for lawyers landscape. Without even realising it, a minor algorithmic change could result in your site being overtaken by competitors in the search pages. This could seriously harm your revenue in the long term.
Fortunately, the experts at LegalClicks are here to help. With years of experience under our belts, we know the ins and outs of the SEO landscape and specialise in important elements of digital marketing such as website conversion, user experience, technical marketing, optimising sites for mobile devices, and analytics. What’s more, we are committing to keeping our fingers on the pulse of the latest search engine news to ensure your firm does not lose out to algorithmic changes.
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LegalClicks pursues a multi-pronged strategy
A fundamental part of conducting SEO for law firms is getting to grips with audience behaviour. This involves a multi-pronged approach that takes account of national and local search habits, as well as a significant amount of research.
On a national level, we offer a range of SEO services including:
• Keyword research
• Audience analysis
• Competitor analysis
• Blog creation (includes content writing)
• Content marketing
• Onsite audits
• Conversion analysis
• Optimising your site for usability.
We believe that tracking and measuring the results of your marketing efforts is the key to SEO success, which is why we use a range of measures to draw up detailed reports. These reports offer actionable insights that will ultimately help to hone your brand and grow your company.
On a local level, we offer region-specific services including:
• Marketing via Google My Business (this means your company will be visible on Google Maps and Google Local)
• NAP (name, address and phone number) and citation checking across multiple platforms and sites
• Optimising sites for local search
Finally, we understand that no SEO strategy is complete without paying some attention to social media marketing. In this way, we are committed to helping law firms stay active on social media and push content that key demographics will love. We are familiar with all key platforms including LinkedIn, Facebook and Twitter.
Get in touch with LegalClicks today
Are you ready to start your SEO journey? LegalClicks offers seo for lawyers, law firms, and other enterprises working within the legal sector. With a proven track record of helping legal professionals boost revenue, you can count on us to make a positive difference to your company. Do not hesitate to reach out to us today.