Search Engine Optimisation - SEO

What Are the Benefits of SEO?

Should I invest in search engine optimisation (SEO)? Is SEO really an important factor in business growth? Business owners primed to grow their company through a variety of digital marketing channels may weigh the benefits of organic internet searchability.

We explore 10 significant benefits of search engine optimisation for businesses looking at increasing visibility and providing value to their target audience.

1. SEO Increases Organic Discovery & High-Quality Website Traffic

Organic visibility is a monumental benefit of SEO. Search engine optimisation is super-targeted and customer-centric. An effective SEO strategy will help deliver your web pages to a relevant audience via relevant search queries.

Organic visibility drives high-quality traffic to your website without attempting to entice or persuade the visitor.

2. SEO Offers Great ROI

When evaluating digital marketing channels, return on investment (ROI) is often a top consideration, if not the most important. While SEO results take time, a high-quality strategy eventually delivers impressive ROI.

Search engine leads offer a close rate of 14.6%, nearly 12% greater than traditional marketing – however, if your website ranks at the bottom of page two, three, four, or not at all, leads will likely be non-existent. On the other hand, the first Google listing receives 33% of all search traffic. Search engine visibility boosts web traffic and increases revenue, making ROI one of the most significant SEO benefits for many businesses.

3. SEO Improves Credibility & Trust

Ranking on the first page of Google increases credibility among potential clients. Google ranks websites based on many on-page and off-page signals, such as content, speed, and mobile usability. While most consumers probably don't think about these signals, users do expect Google to deliver relevant content first.

4. SEO Provides 24/7 Promotion

Search engine optimisation efforts do not stop after work hours. Content does not disappear after a budget runs out, such as with paid advertising. Rankings achieved through SEO promote your website 24/7, taking total advantage of the 60,000 Google searches occurring every second.

5. SEO Targets the Entire Marketing Funnel

Content marketing, driven by SEO, includes a variety of content types targeting every stage of the marketing funnel. While a top-of-the-funnel or middle-of-the-funnel blog post won’t convert initially, content such as this can build brand awareness.

6. SEO Reaches Your Entire Target Audience

SEO is not only for organisations with a single target audience. Search engine optimisation is equally effective for companies targeting different audiences, perhaps offering the same service.

For example, a pool installation company may service homeowners and commercial customers, two separate audiences. SEO allows organisations to reach each audience via intent-driven keyword research. To reach both audiences, separate service pages could be created.

7. SEO Optimises Your Users Experience

User experience is a vital component of SEO and a significant Google ranking factor. Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a deciding element to a website’s success.”

A visitor who clicks into a website and is met with a poor user experience – such as mobile incompatibility or a barrage of popups – will likely leave within seconds. High bounce rates tell Google that the web page is not valuable for the user, often resulting in much lower rankings.

8. SEO Enhances PPC Success

Paid search engine advertising (PPC) and SEO work well together. Website rankings at the top of paid search results and among first-page organic rankings provide consumers additional opportunities to visit your website and bolster brand credibility.

9. SEO is a Long-Term Marketing Strategy

While quality SEO often delivers significant business impact within the first year, SEO efforts will compound over time, leading to increased results for years to come. In fact, the magnitude of SEO results and ROI correspond to the budget, effort, and time committed to it. If an SEO company promises instantaneous results, be very wary. Implementing a thoughtful SEO strategy such as content creation and on-page optimisation and mastering Google’s algorithm takes dedicated time.

10. SEO is Key to your Search Visibility

We live in an undeniably digital era. Companies intent on creating an influential brand presence should be visible on the web. However, if you’re not on page one, you’re likely not winning the clicks or promoting your brand to anyone at all. Search engine optimisation is critical to a thriving brand identity.