Email marketing for law firms, the smart way to build your firm.
Solicitors are generally well regarded for their knowledge of the law, attention to details and extreme efficiency when it comes to things like keeping accurate records.
Of course, when you’re very busy running a practice, large or small, or focusing on delivering conveyancing, family law, wills and probate, litigation or any of a solicitor’s specialist areas of service, you can hardly be expected to be an expert in law firm email marketing as well. We've all been on the receiving end of poorly planned, badly executed email marketing. At best, it goes straight to our 'deleted' bin, and at worst, it can leave a negative and lasting poor impression of the sender - a completely counterproductive result.
Smarter email marketing for law firms
That’s precisely why you need an experienced, specialist partner like LegalClicks to help drive your business development. With a superb track record going back to 2007, we understand the business side of law firms inside out, as well as being totally on top of the latest techniques in delivering effective email marketing for solicitors. It’s a powerful combination that has worked for hundreds of firms, from the most humble to some of the largest – all have seen a great return on their investment in smarter marketing using email marketing.
Development.
Let LegalClicks help drive your business development forward.
At LegalClicks we understand that there’s no one size fits all solution for law practices. We recognise that every law firm is different, often with a unique character and history that requires a specific set of values to promote it sensitively. Local audiences vary too, and that requires proper understanding and appropriate language and style. Our professional team will work closely with you to formulate an email marketing campaign that’s carefully tailored for your firm and designed to bring in quality new clients as well as growing more business organically from your existing, loyal client base.
Don’t take our word for how good we are helping you generate leads and sales. Here’s what some of our clients have to say:
“I started my own Law Firm and shopped about for the "best fit" web designer.
Domain Design has been top class in terms of meeting my requirements and expectations. They designed a cracking custom made website which has secured me new clients along with lots of positive feedback. [read more]
Brian Rooney, of Rooney Law
They give you the guidance you need, producing outstanding results.
I was recommended to use DDA after being let down by another company and I'm so thankful that I chose them. They take the time to understand your needs. The team are very pleasant and extremely helpful! Would recommend them to anyone. [read more]
Robert Sheridan, of Sheridan Law
“Doing wonders with the SEO and Oliver has produced some fantastic leads
I just wanted to send a quick email to thank you for putting me in touch with your colleagues, Leeann and Oliver. Leeann is doing wonders with the SEO and Oliver has produced some fantastic leads for my business in a very short space of time. I’m absolutely delighted with the results so far – thanks again to you, Leeann and Oliver. [read more]
A professionally planned and implemented email marketing campaign can be designed to reach your prime target audiences with relevant messages about specific services that they may already be considering; often. Simple gestures like a personalised birthday or anniversary greeting can mean a lot and it's often worth sending occasional updates on new legislation, developments at your practice or other information that will help to keep your firm 'front of mind' for your clients. Perhaps a broader email marketing plan like 'broadcast' can be designed to introduce you to a completely new set of potential clients. The trick is to do enough, but not too much and to make every email count. Working with LegalClicks will deliver a polished, professional result that will help to embellish your image and reputation.
Whether you are a one man/woman band, a new legal start-up, a more established firm that’s ready for the next phase of development, or an already very successful larger practice that’s looking to expand, a simple call to LegalClicks could be the start of a very fruitful journey. With the minimum of fuss, no technical mumbo-jumbo and low demands on your own team’s precious time, your firm could soon be well on the way to seeing client portfolios growing and demand increasing. We rest our case.
Why is Email Marketing Beneficial for Sourcing New Clients for Law Firms
Email marketing has become an indispensable tool for businesses across various industries, and the legal sector is no exception. For law firms, email marketing offers a cost-effective and efficient way to reach out to potential clients, build relationships, and ultimately source new business. Here's why email marketing is highly advantageous for solicitors and lawyers in the UK:
Targeted Communication With email marketing, law firms can precisely target their desired audience. By segmenting their email lists based on specific criteria, such as location, practice area, or client interests, they can tailor their messages to resonate with each recipient. This targeted approach ensures that the right information reaches the right people, increasing the chances of engagement and conversion.
Building Trust and Credibility Effective email marketing allows law firms to establish and strengthen trust with their target audience. By regularly sharing valuable insights, legal updates, and informative content, they position themselves as knowledgeable and trustworthy sources of legal information. This consistent communication helps build credibility and fosters a sense of confidence among potential clients.
Showcasing Expertise Email marketing provides an opportunity for law firms to showcase their expertise and highlight their unique value proposition. By sharing case studies, success stories, or legal tips, they demonstrate their proficiency in handling various legal matters. This positions them as authorities in their respective practice areas, increasing the likelihood of being chosen when legal services are needed.
Nurturing Relationships Building relationships with potential clients is crucial in the legal profession. Email marketing allows law firms to nurture these relationships by staying top-of-mind with their target audience. By sending regular newsletters, updates, or invitations to webinars or events, they can engage with potential clients, deepen connections, and encourage them to take the next step in seeking legal advice or representation.
Measurable Results Email marketing provides valuable data and insights that help law firms track and measure their marketing efforts. Through analytics, you can monitor open rates, click-through rates, and conversions, enabling them to refine their strategies for better results. This data-driven approach allows for continuous improvement and optimisation of email campaigns, ensuring maximum effectiveness.
Compliance with Data Protection Laws In the UK, law firms must adhere to data protection laws, such as the General Data Protection Regulation (GDPR). Email marketing platforms offer features that help ensure compliance, such as opt-in and opt-out mechanisms, data encryption, and secure storage. By using reputable email marketing services, law firms can confidently engage with potential clients while maintaining compliance with legal requirements.
LegalClicks Marketing to Help Grow Your Law Firm
To make the most of email marketing for law firms, it's essential to craft compelling and personalised content, utilise eye-catching subject lines, and ensure that emails are mobile-friendly. Furthermore, compliance with data protection laws and respect for recipients' privacy are paramount.
By leveraging the power of email marketing, law firms in the UK can effectively source new clients, establish their brand, and enhance their reputation in the legal industry. It's a cost-effective and impactful strategy that enables solicitors and lawyers to connect with potential clients, build trust, and drive business growth.
LegalClicks
