{"id":1263,"date":"2019-12-19T13:06:38","date_gmt":"2019-12-19T13:06:38","guid":{"rendered":"https:\/\/www.solicitorwebsitedesigners.co.uk\/?p=1263"},"modified":"2021-01-07T19:26:08","modified_gmt":"2021-01-07T19:26:08","slug":"law-firm-search-engine-optimisation","status":"publish","type":"post","link":"https:\/\/www.legalclicks.co.uk\/news\/law-firm-search-engine-optimisation\/","title":{"rendered":"Law Firm SEO Tips From A Professional Digital Marketing Agency"},"content":{"rendered":"

Law Firm SEO:\u00a0<\/span>How To Perfectly Optimise A Page<\/span><\/h2>\n

Perhaps the most fundamental skill in the world of content marketing for law firms<\/strong><\/span><\/a> is ensuring your page gets picked up by the search engines. However, on-page Search Engine Optimisation<\/strong> (SEO)<\/strong><\/span> has changed substantially since the days of stuffing keywords! Meaning it’s now a bit harder to conduct Law Firm SEO<\/strong><\/span><\/a> than before, a good reason to seek this service from experts only.<\/p>\n

Here, then, are the key basics to ensuring your page is optimised for the right keyword:<\/p>\n

 <\/p>\n

 <\/p>\n

Ensure Your Title Tag Starts With Your Keyword<\/span><\/h2>\n

\"law<\/p>\n

Your aim should be to include your keyword as close as possible to the front of your title tag.<\/p>\n

So, if you\u2019re targeting the keyword \u2018London legal assistance\u2019 as part of your Law Firm SEO<\/span><\/em><\/a> process, your tag should read something like:<\/p>\n

\u2018London legal assistance: where to find a great firm.\u2019<\/em><\/p>\n

Or, \u2018London legal assistance: what to look for\u2019.<\/em><\/p>\n

The key is to make it very clear to the search engines what your post is about.<\/p>\n

 <\/p>\n

 <\/p>\n

Make Sure Your URL Is As Simple As Possible<\/span><\/span><\/h2>\n

\"solicitor<\/p>\n

This is one area where many people go wrong. They optimise everything else but leave URL generation to their CMS.<\/p>\n

Needless to say, you shouldn\u2019t make the same mistake: Google uses your URL as another key indicator as to your page\u2019s topic.<\/p>\n

Make your URL as simple as possible, and if it\u2019s possible, have your keyword as the URL.<\/p>\n

So, taking the London legal assistance example again, your URL would become:<\/p>\n

\u2018www.yoursite.com\/London-legal-assistance.\u2019<\/p>\n

This won\u2019t be possible on some sites, particularly if you use the same keyword across multiple pages, but where possible, ensure you keep your URL as short and keyword-focused as possible.<\/p>\n

This will help in the success of your Law Firm SEO<\/span> efforts.<\/p>\n

 <\/p>\n

 <\/p>\n

Include Images And Edit Their Alt-Text<\/span><\/h2>\n

\"include<\/p>\n

Bounce rate is a key search metric, and you need to try and prevent people landing on your page and just leaving.<\/p>\n

Images have been proven to decrease bounce rate. However, you need to ensure you set your keyword as the image\u2019s alt-text. Once again, this demonstrates to the search spiders exactly what your page is all about.<\/p>\n

Whether your image is of one of your team members, your offices or is simply stock, ensure you edit the alt-text.<\/p>\n

 <\/p>\n

 <\/p>\n

Include Your Keyword In The First 100 Words Of Your Post (First Paragraph)<\/span><\/span><\/h2>\n

\"include<\/p>\n

The earlier you confirm to the search engines that, yes, this post or page IS about what the title suggests, the better.<\/p>\n

With that in mind, ensure you slip the keyword into the first paragraph of your main body copy while conducting Law Firm SEO<\/strong><\/span>. So, using our example again, you\u2019ll want to begin with something like:<\/p>\n

\u2018Finding London legal assistance can be tough. After all, there are a lot of firms in the city, and\u2026\u2019<\/p>\n

And so on.<\/p>\n

 <\/p>\n

 <\/p>\n

Get In Touch<\/span><\/h2>\n

\"get<\/p>\n

 <\/p>\n

This is the best tip of all! Don’t go to amateur Law Firm Website Designers<\/strong><\/span> or a mediocre Content Marketing Agency<\/strong><\/span>. Seek support and assistance from the professionals, just like your clients do with you!<\/p>\n

These are all fairly basic tips, but they really make a difference. However, if you\u2019re looking for a high-quality Digital Marketing Agency<\/strong><\/span> that specialises in law, pick up the phone and call us today.<\/p>\n

 <\/p>\n

Click Here for more information on how to Contact Us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Law Firm SEO:\u00a0How To Perfectly Optimise A Page Perhaps the most fundamental skill in the world of content marketing for law firms is ensuring your page gets picked up by the search engines. However, on-page Search Engine Optimisation (SEO) has changed substantially since the days of stuffing keywords! Meaning it’s now a bit harder to… View Article<\/a>","protected":false},"author":1,"featured_media":12408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[166,203],"tags":[193,194,195,200,201,202,204],"class_list":["post-1263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-search-engine-marketing","tag-content-marketing-for-law-firms","tag-content-marketing-for-solicitors","tag-digital-marketing-agency","tag-law-firm-seo","tag-law-firm-website-designers","tag-lawyer-seo","tag-seo-for-solicitors"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/posts\/1263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1263"}],"version-history":[{"count":10,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/posts\/1263\/revisions"}],"predecessor-version":[{"id":12672,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/posts\/1263\/revisions\/12672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/media\/12408"}],"wp:attachment":[{"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}