{"id":1217,"date":"2019-01-10T09:23:06","date_gmt":"2019-01-10T09:23:06","guid":{"rendered":"https:\/\/www.solicitorwebsitedesigners.co.uk\/?p=1217"},"modified":"2021-01-07T19:26:53","modified_gmt":"2021-01-07T19:26:53","slug":"content-marketing-for-law-firms","status":"publish","type":"post","link":"https:\/\/www.legalclicks.co.uk\/news\/content-marketing-for-law-firms\/","title":{"rendered":"Content Marketing For Law Firms"},"content":{"rendered":"

What Are The Main Content Marketing Pitfalls?<\/em><\/span><\/h2>\n

Content marketing for law firms<\/a> can be an incredibly effective way of obtaining traffic without having to pay for it. However, there are a number of pitfalls it\u2019s easy to fall into.<\/strong><\/span><\/p>\n

Here, we\u2019re going to go through some of the most common mistakes that occur when hiring an amateur<\/span> content marketing agency<\/strong><\/span>. For the best results, contact an<\/span> expert digital marketing agency like ourselves<\/strong><\/span><\/span>.<\/span><\/p>\n

<\/h2>\n

1<\/span>) <\/span>Not Planning<\/strong><\/span><\/em><\/h3>\n

Ready\u2026fire-\u2026aim!<\/span><\/p>\n

No wait, that\u2019s not right.<\/span><\/p>\n

Content marketing for law firms<\/strong><\/span><\/a> requires detailed planning. You need to work out in advance what you\u2019re going to be producing, and why.<\/span><\/span><\/p>\n

Doing research about your target audience will mean you can immediately start creating content that engages and gets results. You won\u2019t have to go through the \u2018experimentation\u2019 phase.<\/span><\/p>\n

If you don\u2019t research and plan your campaign, you\u2019ll waste both time and money.<\/span><\/p>\n

<\/h2>\n

2) Focusing O<\/strong>n Quantity Of Content Marketing For Law Firms<\/em><\/span><\/h3>\n

There\u2019s no way around it: in the old days of<\/span> content marketing for l<\/span>aw firms<\/strong><\/span><\/a>, spamming worked.<\/span><\/p>\n

Yup, it really did. You churned out hundreds of 200-word articles full of keywords, and you got higher rankings.<\/span><\/p>\n

These days, that won\u2019t work. In fact, it\u2019ll get you punished by the search engines.<\/span><\/p>\n

Focus on good content that actually helps people, and you\u2019ll get results. Remember, this is the legal market we\u2019re discussing: it\u2019s necessary to demonstrate real authority on your subject if your clients are investing thousands in your services.<\/span><\/p>\n

Quality over quantity is the way to go.<\/span><\/p>\n

<\/h2>\n

3) Overly Focusing O<\/strong>n Social Media<\/em><\/span><\/h3>\n

Now, don\u2019t get us wrong. In some industries, social media can get brilliant results, especially if your focus is brand exposure.<\/span><\/p>\n

BUT it\u2019s not the be-all and end-all. In fact, in some markets (whispers) it\u2019s probably not even worth your time<\/em>.<\/span><\/p>\n

Indeed,<\/span> law firm marketing<\/strong><\/span> is one of those industries where a large number of clients might not fall into demographics known for using social media.<\/span><\/span><\/p>\n

It\u2019s worth looking at whether any of your competitors are already achieving success in social media: if they\u2019re not, it could be worth steering clear of it.<\/span><\/p>\n

<\/h2>\n

4) Not Targeting <\/strong>Your Message<\/em><\/span><\/h3>\n

Try to appeal to everyone<\/span>, and you won\u2019t appeal to anyone<\/span>.<\/span><\/p>\n

You need to write to a specific niche and \u2013 where possible \u2013 write with a specific person in mind.<\/span><\/p>\n

The idea of creating a buyer persona seems to be considered old-hat in some quarters, but actually, it remains a very effective way of helping your content creators work with an audience in mind.<\/span><\/p>\n

If you go too general, you\u2019ll be ignored by most people. Especially given that many people will be unable to afford a good<\/span> law firm\u2019s<\/strong><\/span> fees. By appealing to consumers unable to afford you, you\u2019ll waste time and effort. Hone in on who your perfect customer is. This helps reduce the cost and increase the efficiency of\u00a0<\/span>content marketing for law firms<\/strong><\/span><\/a> like your own.<\/span><\/span><\/p>\n

<\/h2>\n

5) <\/em>Writing About<\/em> Everything<\/em><\/strong><\/span><\/h3>\n

As with any marketing method, it pays to target a niche.<\/span><\/p>\n

Don\u2019t just focus on your market: focus on a specific area of legal expertise within your practice.<\/span><\/p>\n

\u2022 Insurance Law<\/strong><\/span>
\n \u2022 Family Law<\/strong><\/span>
\n \u2022 Employment Law<\/strong><\/span><\/p>\n

And so on. Create content specifically focused on this niche, and you\u2019ll start to be seen as a<\/span> genuine specialist<\/strong><\/span> in that field. As a result, you\u2019ll be more likely to attract clients within it and can charge higher rates.<\/span><\/span><\/p>\n

The more specific and the more detailed your advice, the better.<\/span><\/p>\n

<\/h2>\n

Get in Touch\u00a0<\/strong><\/em><\/span><\/h2>\n

This is the only thing on the list that will successfully generate traffic to your site and profit in your pockets. Hiring a poor quality (cheap) digital marketing solution will result in your hard-earned money being wasted. That’s why we always recommend that if you’re looking for<\/span> content marketing for their law firm<\/span>\u00a0<\/span><\/strong>to seek this service from the professionals, like us!<\/span><\/span><\/p>\n

If you\u2019d like help with your campaign from a<\/span> top UK content marketing agency<\/strong><\/span> that specialises in working with legal professionals, pick up the phone and give us a call.<\/span><\/span><\/p>\n

Click Here for more information on how to Contact Us<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"What Are The Main Content Marketing Pitfalls? Content marketing for law firms can be an incredibly effective way of obtaining traffic without having to pay for it. However, there are a number of pitfalls it\u2019s easy to fall into. Here, we\u2019re going to go through some of the most common mistakes that occur when hiring… View Article<\/a>","protected":false},"author":1,"featured_media":12499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[166,152,126,203,127],"tags":[192,193,194,195],"class_list":["post-1217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business","category-marketing","category-search-engine-marketing","category-seo","tag-content-marketing","tag-content-marketing-for-law-firms","tag-content-marketing-for-solicitors","tag-digital-marketing-agency"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/posts\/1217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1217"}],"version-history":[{"count":7,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/posts\/1217\/revisions"}],"predecessor-version":[{"id":12673,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/posts\/1217\/revisions\/12673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/media\/12499"}],"wp:attachment":[{"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.legalclicks.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}