Many lawyers are a little complacent when it comes to nurturing their online presence.
After all, if you’ve been lucky enough to enjoy a steady stream of clients and referrals over your career, it may seem a little pointless to spend time building and maintaining a website. However, as the digital revolution continues to develop at an unprecedented pace, lawyers are starting to discover that a website is no longer an optional extra – it’s a necessity.
If you’re a lawyer and haven’t set up your own website, you could be losing out on scores of clients, many of whom use the internet as the first port of call for researching almost anything. In this brief guide, therefore, we’ve put together some of the top reasons why you need to invest time and money into a personal website and how it could boost your career.
1. A website will boost your visibility
In today’s brand-centric culture, cultivating a strong and reliable image is very important. With a website, lawyers can signal to potential clients that you know your stuff via blog posts, news articles, testimonials, and more. If you write up a few informative blog posts about your specialisms, for example, you will demonstrate to site visitors that you are capable of taking on complex work and will give you something to promote on professional networking channels such as LinkedIn.
2. A website will reassure potential clients of your legitimacy
Having a website will prove that you’re a legitimate professional open to picking up work. As website creation becomes the norm amongst lawyers and, indeed, virtually all types of professionals, failing to sell your services online start to seem a little suspicious. If people tap your name into a search engine and find only a few social media accounts or passing references to your work, they may not feel confident in enlisting your services.
Of course, it should also be noted that merely having a website enough is not enough to impress potential and existing clients. According to recent statistics, around 75% of judgements made surrounding a website’s legitimacy are related to its overall design. If you are not an experienced web designer, therefore, it is worth hiring a professional to set up your site and, if necessary, help to maintain it. They will ensure that it looks fantastic, draws in new clients and does not suffer from any glitches, errors or broken links.
3. Interested parties will be able to find your contact details easily
Setting up a website is very important if you want to see your inbox brimming with interesting enquiries on a regular basis, as it is the first place a potential client or interested party will look when they want to get in touch with you. Every good website should feature an easily accessible contact details page including, at the very least, your email address, phone number and contact details. An online enquiry form is also easy to set up and will help to ensure your incoming communications are organised and focussed.
4. A website is an effective and inexpensive way to market your services
Traditional forms of advertising such as physical posters and newspaper ads are quickly becoming obsolete in favour of digital marketing strategies. A website will help to ensure your services gain traction on popular search engines such as Google and Bing. Of course, you will need to spend some time on search engine optimisation (SEO) to drive organic traffic. This may take a little time, but it represents a very cost-effective way of attracting interest without wasting money on poorly targeted advertisements.
Build a competitive website with LegalClicks
As you can see, maintaining a decent website is fundamental for any lawyer looking to thrive. If you need help nurturing your web presence, LegalClicks is here to help. We will support you every step of the way, building a sleek and SEO-friendly site that will boost your profile and profits. Get in touch today!