For some reason, the digital marketing revolution is yet to reach some parts of the legal sector.
According to recent statistics, 40% of small law firms do not have a website and, of those that do, 35% have not updated their web content in the last three years. This is despite the fact that around 70% of law firms have secured new cases through their websites.
Put simply, crafting a robust digital marketing strategy is one of the most effective ways of a law firm attracting new prospects right now. Here’s why:
1. Virtually all of your potential clients are online
Thanks to developments in digital technologies and the widespread availability of devices such as tablets, laptops and mobile phones, almost everybody in the UK is hooked up to the internet in some way. When the average person wants to know more about a sector or find businesses offering a particular service, they will simply open a search engine and type in a relevant query. Without a website or, indeed, effective search engine optimisation (SEO), potential clients will not be exposed to your firm or the superior services you have to offer. Building up a strong online presence is key to remaining competitive and could help you climb the ranks of Google in no time.
2. Digital marketing allows you to interact with customers
Unlike many traditional forms of marketing, digital marketing is all about creating relationships with your customers. By investing time and effort in social media interactions, blog posts, and more, you can establish a dialogue with clients in a way that demonstrates your professionalism and commitment to producing results.
On social media, for example, posting an interesting legal stat or opinion piece may help to start a dialogue with clients whilst demonstrating your expertise. If you interact with them in a friendly yet professional way, they will develop an affinity for your brand and will be more likely to enlist your services when they need someone to represent them.
Similarly, social media is a great customer service tool that allows people to reach communicate with you quickly and easily. If they have an issue that needs resolving, interacting in a calm and professional way via social media will show that you are committed to solving the problem and will boost the image of your brand.
3. Digital marketing helps potential clients learn more about your company
Without a website or a strong social media presence, potential clients may struggle to find out about your firm’s specialisms, credentials, or employees. This can be a serious problem if you have competitors, as potential clients will probably opt for the most visible firm rather than take the effort to call you up and discuss their needs.
4. You can target particular demographics with digital marketing
Thanks to pay-per-click (PPC) advertising, you can now target particular demographics using the powerful algorithms generated by sites such as Google, Bing, Facebook, and more. What’s more, you only need to pay any money for the ad when someone clicks on it, meaning you can reduce costs and ensure your marketing efforts are as targeted as possible. This is particularly helpful if you offer services within a particular niche such as tax law or property law, as you will be able to bid on keywords that potential clients are likely to use in search engines
Watch your law firm thrive with LegalClicks
Digital marketing is one of the most powerful tools available to organisations hoping to drive growth and profit. However, it requires skill and can be difficult to pull off without the right experts on board. This is where LegalClicks comes in. We offer comprehensive digital marketing services for law firms in and around the UK. Get in touch with us today to find out more.